DISCOVERY SYNTHESIS · SEPTEMBER 2026

One intelligent layer between what Waymo knows and what the world sees.

A living system that turns public conversation, operational knowledge, brand voice, and human judgment into work that simply flows.

See the system in motion What we learned

Research signal4 recurring needs

Design principleOrchestrate, don’t replace

Human roleApprove, direct, learn

WHAT WE CAN BUILD FOR WAYMO SOCIAL

One social hub that keeps the work connected and consistently Waymo.

Find the right guidance, understand the conversation, write in a trusted voice, and create on-brand content without rebuilding context at every step.

Put Waymo knowledge within reach

“They wanted to figure out how to build SOPs with the knowledge base that they already have… and make it more easier to access information… for what to do.”

Direct quote · discovery transcript

PROBLEM TODAY

Useful guidance exists, but finding the right SOP or policy still takes time and interpretation.

POSSIBLE SOLUTION

Bring current, cited guidance into one searchable hub, ready when the team needs to act.

See Explore connected knowledge

WAYMO KNOWLEDGECurrent · 6h ago

Search Waymo knowledgeairport pickup change

SOPs

Markets

Policies

Approved facts

Airport pickup changeCurrent

SFO · Level 5 pickupCurrent

California AV policyCurrent

ACTION CHECKLIST

Confirm the location, retire old guidance, then publish the market update.

3 sources agree · High confidence

Keep every post consistently Waymo

“There’s drifting going on, right? They have to continue to remind.”

Direct quote · discovery transcript

PROBLEM TODAY

The team has to remind Gemini how Waymo sounds every time it starts a new thread.

POSSIBLE SOLUTION

Give each approved voice clear rules and examples, then carry that voice into every draft automatically.

See Write in a consistent voice

GEMINI FOR WAYMO SOCIALGemini Pro

VOICE Waymo Social Community care

Write a clear SFO pickup update. Keep it warm and direct.

DRAFT

126 / 280

Heading to SFO? Your Waymo pickup is now on Level 5 of the Domestic Garage. Follow signs for Rideshare Pickup when you arrive.

Voice matchedFacts verifiedNo em dashesClear next step

Turn social signals into a clear story

“Instead of just having the data exported to Google Sheets… and then transferring it over to PowerPoint, why don’t we just do the whole thing, right?”

Direct quote · discovery transcript

PROBLEM TODAY

Brandwatch finds the conversation, but the team still builds the charts, analysis, and presentation by hand.

POSSIBLE SOLUTION

Move from insight to chart to a Waymo-ready deck in one guided flow.

See Build a report from live insights

BRANDWATCH INTELLIGENCELive query

1 · FIND THE INSIGHT2 · BUILD THE CHART3 · CREATE THE DECK

SFO PICKUP

Live

+64%

mention volume

71% of negative posts cite retired curbside guidance.

Insight selected

MENTIONS · 7 DAYS

Pinned

Guidance changed

Spike begins six hours after the SFO pickup update.

+ Add chart to story

WAYMO WEEKLY BRIEF

SFO pickup clarity

What changed

Conversation spike

Recommended action

Deck ready to edit

Protect the Waymo vehicle in every creative

“When they generate images with the Waymo car, the sensors are put in different places, right?”

Direct quote · discovery transcript

PROBLEM TODAY

Generative tools can create new scenes, but they can also change the vehicle and its sensors.

POSSIBLE SOLUTION

Lock the approved vehicle, direct the surrounding scene, and adapt one composition across every social format.

See Create with a protected vehicle

WAYMO CREATIVE STUDIOVehicle locked

Approved Waymo vehicle arriving in San Francisco

Vehicle layer · locked

SFO pickups moved to Level 5

ADAPT FORMAT

Feed · 4:5

Story · 9:16

X · 16:9

Approved vehicle

Safe crop

Brand contrast

HUMAN APPROVES. AI FINDS.

The goal isn’t for Waymo Social to use more AI.

It’s for the work to simply flow.

Begin the guided demonstration